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Entries Tagged as 'Minnesota identity'

I Love Me, Man: The True Target-Minnesota Connection

May 13th, 2009 2 Comments

Why do Minnesotans love Target so much? Recently, the Star Tribune reported that despite Target’s losses to Wal-Mart in the rest of the country, it was still holding its own here. To many Minnesotans, the equation is not “MN-heart-Target.” It’s “MN = Target,” says a University of Minnesota researcher. Carlos Torelli, assistant professor of marketing [...]

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