Image via Wikipedia
Have you noticed the snazzy new “donate today” bar graph on Wikipedia? Donating used to be on the extreme down-low at this site. You had to seek out the link with charitable zeal — something I don’t tend to have at the great Wiki. If I’m there, I’m in a hurry for a [...]
Tags: behavioral economics · Dan Ariely · donate · Wikipedia
For this spender, there is one real turn-on about saving, called the time value of money. This is the amount of time it takes for invested funds to double (triple, quadruple, etc.), based on the interest rate. The earlier you start, the bigger the payoff.
But there’s another time value that is currently winning around here, [...]
Tags: behavioral economics · convenience · Ticketmaster · time value
